SINGAPORE'S FAMILY CONTENT CREATORS

The Lee Family, in full colour.

We make short, real videos about parenting, school life and family fun — the stuff no textbook covers. 527,000 families watch us every week.

The Lee Family — Familee
The Lee Family ✦
Life Lessons
School Life
Parenting
Family Fun
527k
Instagram
343k
TikTok
59.5k
YouTube
We talk about

The chapters of our family life.

Every video comes from something we actually lived — real homework stress, real parenting wins, real laughs.

Parenting

Honest takes on raising kids in modern Singapore.

School life

PSLE, exams, teachers, timetables — the grind, made lighter.

Life hacks

Small tricks that make family days run smoother.

Family fun

Play, outings and moments worth rewatching.

Meet the family

Four of us. Loads of stories.

Alex, Bonita, Daken & Raiden — the Lees who bring you Familee. Each of us plays a part on and off camera.

Alex

Alex

Dad · Creator

Ideas guy and director behind the scenes. Juggles running the family brand with chasing two boys around.

Bonita

Bonita

Mum · Creator

The heart of it all — keeps everyone fed, organised and laughing. Face of our parenting chats.

Daken

Daken

Big bro · 13

Our resident school-life expert. PSLE survivor, gamer, and the one who keeps us all honest.

Raiden

Raiden

Lil bro · 7

The wildcard. Unfiltered takes, endless energy, and the little star who steals every scene.

Who we are

Hello! We're the Lees.

We're the Lee family, a.k.a Familee — content creators from Singapore. Our content mostly revolves around parenting, educational challenges and life tips.

We keep it real, we keep it fun, and we keep families laughing together.

Partner with us
A B D R
One family.
Four of us. Loads of stories.
In the media

Featured across Singapore.

Our take on parenting and education has been picked up by the papers.

Watch us

See us in action.

From skits to life lessons — here's a taste of what we make, straight from our channels.

Instagram

Reels

Let's make something great.

Partner with a family Singapore trusts. Whether it's a product, a campaign or a collab — our audience is parents who actually listen.

We reply within 2 working days.

1Say hiTell us about your brand & what you need.
2We proposeYou get a clear idea, timing & quote.
3We create & postContent goes live across our channels.
Some brands we've worked with
Samsung DJI Nestle QV McDonald's Toys R Us Hasbro Dyson LG